Angus Hyland symbols book

A good a short interview with Angus and the importance a logo mark holds. Here's a short paragraph taken from the post:

“Symbols, your logo, are the crucial part of an identity system. Some may say that they're dead, but I take the view that it's like the cherry on the cupcake; it's emblematic, it's signature. A lot of branding agencies would say that contemporary branding allows you to be so immersive that you can put your finger over the Apple and you know you're still in Apple. But if you take away the mark all together, then it's bereft—it doesn't have that final signature, that full stop, that mark of excellence.” -Angus Hyland