Finding a local brand featured on UnderConsideration.com was an interesting surprise. I wouldn’t think our little zoo was noticeable enough to show up on a popular websites radar. It’s likely that Calder Bateman (The ones responsible for the new branding) held the new zoo brand up for everyone on the net to see like responsible marketers. Good thinking on their part.
……….. (*.*) Must remember this for my next project………..
However, with the way it turned out; let’s just say it was a nice thought. The execution is somewhat Treehouse looking. Not as sophisticated as their last logo (done by no other than the legendary Edmonton Wei Yew), but definitely more zoo like and friendly looking. Not the best Type treatment I've seen from them either.