Every once and a while an idea comes off clear and honest. It's advertising that doesn't sound like your run of the mill bullshit. This is one of many posters for the series.
The inspiration for this campaign came from the observation of how, over the years, in an effort to make life simpler, we have somehow made life more complicated. Taking a humorous look at what are called "Ivoryisms" – these honest truths include a series of simple and straightforward messages that reintroduce Ivory's perspective on keeping things clean and simple.