When a brand enters in a new logo, it sort of sounds the way Montreal Impact team president Joey Saputo said it.
Not too shabby of a speech and kudos for fan acknowledgement, but I sort of miss what it must of felt like when sports teams just needed a logo for representation and had only the goal of meeting their own expectations and not their fans.
Remember that sports inspire its fans, not the other way around. Though it can go that way, it’s not primarily supposed to. This logo should be a representation of the teams long standing efforts to uphold Montreal’s pride and joy and not a “…supporters’ logo.” This speech sounds like they’re marketing more than they are paying soccer.
This is the case for many new logos that come out. Brands lose appeal when marketing steps on it. A brands logo should not be used primarily for marketing and secondary to itself. If you’re changing a logo for press, just stop.