I recently watched a lecture by Sarah Kay. Sarah is a crazy, gorgeous woman who teaches people across the United States about poetry and self-expression.
Poetry is not something I’ve ever been very invested in, but Sarah tells an interesting story about truth. Sarah explains how everyone knows a truth. This truth could be anything as simple as what you ate for lunch or as complex as the meaning of life. Sarah points out that how well anyone can express a truth, however, is going to be based on their level of understanding.
In the case of graphic design for instance, if your understanding is vague your truth might sound like “It just doesn’t feel right” or “I need a website that says we’re a perogie company that cares about middle class families.”
I’ve come to terms with a lack of clarity from others, more specifically from clients. The good news is I’ve started to decipher what they’re saying to find the truth in it. Call me “the client whisperer” but I get what they might be saying and somehow make sense of it all.
They might not be able to articulately express what “does or doesn’t feel right” about a design, but if you hear them out carefully you could almost make the connections between your clients advise and any weak points in your design.
As the expert, it’s your responsibility to deliver the best solution, so don’t take their opinion so literally. Take your clients opinion into thought before disregarding it as inexperience because their understanding of the design holds a small truth to the whole that you are trying to create from your own understanding.