Visual identity for the international yacht race La Transat AG2R LA MONDIALE in collaboration with Danny Kreeft.
Picture + solid pattern = 1up!
Photos are great as a history or story builder to a brand, but many can be overlooked in public places. A good remedy to catching a viewer’s eye is solid forms and attention seeking color combinations. Seeing color like this on the web would normally be obnoxious, but as a print it stands out in the flattened palette of real life. My color experts have come back to me time and time again to tell me full color only, leave the paler colors to designing living spaces with Martha Stewart.