Rally for Schools
My Role: Logo, Illustrations, Web Design
Strategy
The website goal is to introduce who Rally is, what they offer, and alleviate common blockers school districts have when they think about updating their digital presence. Secondary goals are to show educational posts that establish Rally as a competent leader in the digital school space and share additional offerings like their Bus Status App.
Website launch date: Fall 2020
Mobile
Low-Fidelity Wireframes
Content Strategy and Sections were discovered before design began.
Test, validate, and iterate workflows to match with content development.
Illustration & Animation
The dot is pulled out of the logo to create elements working together and being connected. Whether that’s all the schools under a district, documents shared between people, or Staff that are reaching parents and students.
The banner animation makes a memorable impression, while giving an abstract representation of the control school districts have over any digital content.
The What We Do page animates a line running through each bullet point as the visitor moves down the page. Each bullet point transforms into blue when they crossover with the moving line because Rally unify’s district efforts into one system.
404 Page illustration of our distraught K-12 Solutions Manager.
Spot illustrations to bring attention to Rally’s most important offerings.
Microsites for Teams, Teachers, and Departments
Scheduling Parent-Teacher Interviews
The Rally CMS that transforms teams into savvy digital communicators.
Branding
Logo and Visuals were made from Conception to Marketing.
Explore the library of content layout options and components in my Sketch File.